Participatory diagnosis of the tourism sector in managing the crisis caused by the pandemic (COVID-19)

Ángel Guillermo Félix Mendoza, Nelson García Reinoso, José Rafael Vera Vera


COVID-19 pandemic has plunged the entire world into a crisis, that is causing aggressive changes in the world economic system, particularly of those immersed in tourism. This work identifies the strategies and groups of strategies that entrepreneurs and businessmen of the Manta - Ecuador tourism sector need for their businesses survival. For the information gathering, a questionnaire with open-ended questions was applied and disseminated with the help of the local government, through mailing and WhatsApp groups of registered associations. A response was obtained from 48% of the establishments registered in the city. The qualitative information collected was processed by using the Atlas Ti software, which resulted in the identification of 14 codes (strategies) that were classified into two codes groups (strategies groups). The strategies have different relationships; therefore, they are addressed to two groups, the first one implies actions that should be performed by authorities to improve the city's tourism management model and the second one, actions specific to the sector for the improvement of the health and bio-security processes in tourist establishments.

Keywords: COVID-19, tourism, resilience, pandemics.


La pandemia del COVID- 19 ha sumergido al mundo entero  en una crisis, la cual está provocando profundos cambios en el sistema económico mundial, inmersos en ellos la actividad turística. El presente documento identifica las estrategias y grupos de estrategias que necesitan los empresarios del sector turístico de Manta – Ecuador para la supervivencia. Para realizar el levantamiento de información, se utilizó un cuestionario con preguntas de respuestas abiertas y de selección múltiple, el mismo fue difundido con la ayuda del gobierno local, mediante mailing y grupos de WhatsApp de las asociaciones catastradas. Se obtuvo respuesta del 48% de los establecimientos catastrados en la ciudad. El contenido informativo cualitativo fue procesado mediante el software Atlas Ti dando como resultado la identificación de 14 códigos
(estrategias) y fueron encasillados en dos grupos de códigos (grupo de estrategias). Las estrategias tienen diversas relaciones, por ello están orientadas por una parte al primer grupo (acciones de las autoridades), a  mejorar el modelo de gestión turística de la ciudad y en el grupo dos (acciones propias del sector), a la mejora de los procesos de salud y bio seguridad en los establecimientos turísticos.

Palabras clave: COVID-19, turismo, resiliencia, pandemias.

Received: 2020-04-30 Accepted for publication: 2020-05-30 Published: 2020-06-30

Palabras clave

COVID-19, tourism, resilience, pandemics

Texto completo:

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