Prácticas de responsabilidad social empresarial en el sector hotelero de los Andes Centrales del Perú
Resumen
ABSTRACT
This study investigated corporate social responsibility (CSR) practices in 15 hotels located in the Tarma province, Peru, applying a mixed-methodology approach to delve into their impact in terms of environmental sustainability and local economic benefit. Through the analysis of data collected from questionnaires and interviews, a notable commitment by these establishments towards the efficient management of natural resources has been observed, highlighting practices such as waste reduction, significant water savings, and the integration of renewable
energies into their operations. Additionally, strong support for the local community and the valorization of the region's cultural heritage are made evident, aspects that are crucial for strengthening local identity and sustainable socioeconomic development.
Keywords: Environmental sustainability, corporate social
responsibility, sustainable tourism.
Received: 2024-07-26 Accepted for publication: 2024-08-23 Published: 2024-12-30
RESUMEN
Este estudio investigó las prácticas de responsabilidad social empresarial (RSE) en 15 hoteles ubicados en la provincia de Tarma, Perú, aplicando una metodología mixta para profundizar en su impacto en términos de sostenibilidad ambiental y beneficio económico local. A través del análisis de datos recogidos de cuestionarios y entrevistas, se ha podido observar un compromiso notable por parte de estos establecimientos hacia la gestión eficiente de recursos naturales, destacando prácticas como la reducción en la generación de residuos, el ahorro significativo de agua y la incorporación de energías renovables en sus operaciones. Además, se pone de manifiesto un fuerte apoyo a la comunidad local y la valorización del patrimonio cultural de la región, aspectos que son cruciales para el fortalecimiento de la identidad local y el desarrollo socioeconómico sostenible.
Palabras clave: Sostenibilidad ambiental, responsabilidad
social empresarial, turismo sostenible.
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