Gastronomy and coastal tourism: A symbiotic bond shaping tourist experiences in the La Serena-Coquimbo conurbation (Chile)

Sebastián Araya-Pizarro, Manuel Andrés Álvarez Cortés

Resumen


Coastal areas play a vital role in society, creating a favorable environment for a wide range of social, cultural and economic activities, including culinary recreational opportunities. This study analyzes the experiences of visitors to bars and restaurants on the coast of the conurbation of La Serena and Coquimbo, the fourth most populated metropolitan area in Chile and one of the main sun and beach tourist destinations in the country. The data, collected through a survey of 536 visitors, were analyzed using descriptive and multivariate statistical methods. It was revealed that tourists exhibit high satisfaction and loyalty, with key determining factors being the beauty of the establishments, the quality of the service and the gastronomic offer. In addition, it was found that the probability of satisfaction increases for frequent visitors to the area, women, people with lower incomes and with a post-secondary education, and those motivated to escape from routine or meet with family or friends. It is concluded that effectively managing the link between gastronomy and coastal tourism is crucial to position the area as a top-level tourist destination.

Palabras clave


Gastronomy, Coastline, Bars and restaurants, Tourist satisfaction, La Serena-Coquimbo Conurbation

Texto completo:

PDF (English)

Referencias


Akinci, S., & Aksoy, S. (2019). The impact of service recovery evaluation on word-of-mouth intention: A moderated mediation model of overall satisfaction, household income and gender. Tourism Management Perspectives, 31(2019), 184–194. https://doi.org/10.1016/j.tmp.2019.05.002

Ali, M., Puah, C. H., Ayob, N., & Raza, S. A. (2020). Factors influencing tourist’s satisfaction, loyalty and word of mouth in selection of local foods in Pakistan. British Food Journal, 122(6), 2021–2043. https://doi.org/10.1108/BFJ-11-2018-0728

Araya-Pizarro, S., & Álvarez Cortés, M. (2020). Characterization of the national and foreign tourist who visits the city of La Serena, Chile. Revista Interamericana de Ambiente y Turismo, 16(1), 49–65. https://doi.org/10.4067/s0718-235x2020000100049

Aydın, A. (2020). The Strategic Process of Integrating Gastronomy and Tourism: The Case of Cappodocia. Journal of Culinary Science and Technology, 18(5), 347–370. https://doi.org/10.1080/15428052.2019.1616022

Baah, N. G., Bondzi-Simpson, A., & Ayeh, J. K. (2019). How neophilia drives international tourists’ acceptance of local cuisine. Current Issues in Tourism, 23(18), 2302–2318. https://doi.org/10.1080/13683500.2019.1619676

Bae, S., Slevitch, L., & Tomas, S. (2018). The effects of restaurant attributes on satisfaction and return patronage intentions: Evidence from solo diners’ experiences in the United States. Cogent Business and Management, 5(1), 1–16. https://doi.org/10.1080/23311975.2018.1493903

Bertan, S. (2020). Impact of restaurants in the development of gastronomic tourism. International Journal of Gastronomy and Food Science, 21(April), 100232. https://doi.org/10.1016/j.ijgfs.2020.100232

Björk, P., & Kauppinen-Räisänen, H. (2017). Interested in eating and drinking? How food affects travel satisfaction and the overall holiday experience. Scandinavian Journal of Hospitality and Tourism, 17(1), 9–26. https://doi.org/10.1080/15022250.2016.1215871

Carvache-Franco, M., Carvache-Franco, W., Macas, C., & Orden, M. (2018). Motivaciones, Valoración y Satisfacción del Turista en un destino de Sol y Playa de Ecuador. Revista Espacios, 39(13), 3–16.

Castillo, P. (2022). Metropolización de La Serena-Coquimbo. Efectos sobre la forma urbana barrial, las prácticas y las percepciones de nuevos y viejos residentes [Pontificia Universidad Católica de Chile]. https://estudiosurbanos.uc.cl/wp-content/uploads/2022/12/TESIS-PCR.pdf

DiPietro, R. B., & Levitt, J. (2017). Restaurant Authenticity: Factors That Influence Perception, Satisfaction and Return Intentions at Regional American-Style Restaurants. International Journal of Hospitality and Tourism Administration, 20(1), 101–127. https://doi.org/10.1080/15256480.2017.1359734

Durmaz, Y., Çayırağası, F., & Çopuroğlu, F. (2022). The mediating role of destination satisfaction between the perception of gastronomy tourism and consumer behavior during COVID-19. International Journal of Gastronomy and Food Science, 28. https://doi.org/10.1016/j.ijgfs.2022.100525

Educarchile. (May 10, 2024). Mapa división político administrativa Cuarta Región. Fundación Chile y Ministerio de Educación de Chile. https://centroderecursos.educarchile.cl/handle/20.500.12246/39311

Erkmen, E. (2019). Managing restaurant attributes for destination satisfaction: What goes beyond food? Administrative Sciences, 9(1). https://doi.org/10.3390/admsci9010019

Herjanto, H., Chilicki, A., Anantamongkolkul, C., & McGuinness, E. (2020). Hotel Selection Criteria of Solo Traveling Females. ASEAN Journal on Hospitality and Tourism, 18(2), 58–73. https://doi.org/10.5614/ajht.2020.18.2.01

Hong, J., Repetti, T., Erdem, M., & Henthorne, T. (2020). Effect of guest demographics on perception of hotel room price. Journal of Hospitality and Tourism Insights, 3(1), 3–16. https://doi.org/10.1108/JHTI-01-2019-0014

Instituto Nacional de Estadísticas. (2019). Análisis del Censo de Población y Vivienda 2017. Región de Coquimbo. Instituto Nacional de Estadísticas. https://regiones.ine.cl/documentos/default-source/region-iv/estadisticas-r4/análisis-demográficos/analisis-censo-2017---región-de-coquimbo.pdf

Ji, M., Wong, I. K. A., Eves, A., & Scarles, C. (2016). Food-related personality traits and the moderating role of novelty-seeking in food satisfaction and travel outcomes. Tourism Management, 57, 387–396. https://doi.org/10.1016/j.tourman.2016.06.003

Keelson, S. A., Bruce, E., Egala, S. B., Amoah, J., & Bashiru Jibril, A. (2024). Driving forces of social media and its impact on tourists’ destination decisions: a uses and gratification theory. Cogent Social Sciences, 10(1). https://doi.org/10.1080/23311886.2024.2318878

Kido, M. T., Díaz, I., & Kido, A. (2018). La satisfacción del comensal como elemento clave del binomio gastronomía-turismo en Tijuana. Estudios Sociales, 51(28), 1–25. https://doi.org/10.24836/es.v28i51.499

Liu, B., Wang, Y., Katsumata, S., Li, Y., Gao, W., & Li, X. (2021). National Culture and Culinary Exploration: Japan Evidence of Heterogenous Moderating Roles of Social Facilitation. Frontiers in Psychology, 12(November), 1–21. https://doi.org/10.3389/fpsyg.2021.784005

Mariano-Juárez, L., Medina, F. X., & Conde-Caballero, D. (2023). Popular cuisines at foodie tables. Social class, distinction, and food transformation and incorporation in contemporary gastronomies. International Journal of Gastronomy and Food Science, 33, 1–4. https://doi.org/10.1016/j.ijgfs.2023.100791

Mattei, E. (2024). Approaching tourism communication with empirical multimodality: exploratory analysis of Instagram and website photography through data-driven labeling. Frontiers in Communication, 9. https://doi.org/10.3389/fcomm.2024.1355406

Mohapatra, P., & Nath Biswas, S. (2017). Gastronomy and its impact on Tourism: A Case study on Regional Cuisine of Coastal Odisha, India. Journal Homepage: International Journal of Research in Social Sciences, 7(6), 2249–2496.

Orden-Mejía, M., & Moreno-Manzo, J. (2024). Examining consumer experience in a gourmet food hall: Impacts on satisfaction and behavioural intentions. International Journal of Gastronomy and Food Science, 35(October 2023), 100890. https://doi.org/10.1016/j.ijgfs.2024.100890

Padilla, A., Linzán, J., & Villao, D. (2019). Sol, Playa y Gastronomía como recursos turísticos: perfil del turista del Balneario de Salinas Provincia de Santa Elena. Revista Científica y Tecnológica UPSE, 6(1), 42–46. https://doi.org/10.26423/rctu.v6i1.432

Phan, K. T., Chen, S. H., Lee, J. M., & Pham, C. Van. (2024). Expenditure decisions of international tourists to Taiwan: application of the Heckman two-stage approach. Cogent Social Sciences, 10(1), 1–15. https://doi.org/10.1080/23311886.2024.2318870

Ranaweera, C., & Prabhu, J. (2003). On the relative importance of customer satisfaction and trust as determinants of customer retention and positive word of mouth. Journal of Targeting, Measurement and Analysis for Marketing, 12(1), 82–90. https://doi.org/10.1057/palgrave.jt.5740100

Seyitoğlu, F., & Ivanov, S. (2020). A conceptual study of the strategic role of gastronomy in tourism destinations. International Journal of Gastronomy and Food Science, 21, 100230. https://doi.org/10.1016/j.ijgfs.2020.100230

Sio, K. P., Fraser, B., & Fredline, L. (2024). A Contemporary systematic literature review of gastronomy tourism and destination image. Tourism Recreation Research, 49(2), 312–328. https://doi.org/10.1080/02508281.2021.1997491

Torres-Sovero, C., González, J. A., Martín-López, B., & Kirkby, C. A. (2012). Social-ecological factors influencing tourist satisfaction in three ecotourism lodges in the southeastern Peruvian Amazon. Tourism Management, 33(3), 545–552. https://doi.org/10.1016/j.tourman.2011.06.008

Toudert, D., & Bringas-Rábago, N. L. (2021). Interest in food, food quality, satisfaction, and outcomes in a border context: Gender, country of residence and born moderation. International Journal of Gastronomy and Food Science, 25(March). https://doi.org/10.1016/j.ijgfs.2021.100394

Tsai, C. T. S., & Wang, Y. C. (2017). Experiential value in branding food tourism. Journal of Destination Marketing and Management, 6(1), 56–65. https://doi.org/10.1016/j.jdmm.2016.02.003

Vukolic, D., Gajić, T., & Penic, M. (2022). The effect of social networks on the development of gastronomy – the way forward to the development of gastronomy tourism in Serbia. Journal of Tourism Futures, 1–16. https://doi.org/10.1108/JTF-01-2022-0034

Wendt, J. A., & Bógdał-Brzezińska, A. (2024). Security and Securitization as Topics in Sustainability and Tourism Research. Sustainability (Switzerland), 16(2), 1–15. https://doi.org/10.3390/su16020905

Widjaja, D. C., Jokom, R., Kristanti, M., & Wijaya, S. (2020). Tourist behavioural intentions towards gastronomy destination: evidence from international tourists in Indonesia. Anatolia, 31(3), 376–392. https://doi.org/10.1080/13032917.2020.1732433

Yentür, F., & Demir, C. (2022). Understandıng Travel Agencies Attitudes Towards Gastronomy Tourism and Food Tours: The Case of Izmir Turkey. International Journal of Contemporary Economics and Administrative Sciences, 12(2), 674–688. https://doi.org/10.5281/zenodo.7513705


Enlaces refback

  • No hay ningún enlace refback.






Esta Revista es Editada por la Facultad de Economía y Negocios, Universidad de Talca, CHILE, 2 Norte 685, Talca. E_mail: acerda@utalca.cl o riat@utalca.cl -  http://riat.utalca.cl