Incidencia de la oferta de experiencias gastronómicas en el turismo creativo y el desarrollo sustentable en Mazatlán Sinaloa
Resumen
The creative tourism industry, prioritizes the cultural and traditional attributes of the destinations, impacting sustainable development from various related activities with local cuisine. The goal is to stand out traditional attributes of the offer of creative and combined gastronomic experiences with the cultural knowledge of iconic tourist places from Mazatlan Sinaloa, Mexico; using the conditioning factors scheme, adaptable to a system of strategies sustainable tourism promotion that combines the local gastronomic offer with traditional historical principles, cultural and
sustainable. With a qualitative methodological approach exploratory and descriptive type, the systematic analysis method was applied and the sapiens method for the development of the field study, implementing the elBulli model; starting from observation, semi-structured interview was used to 12 creative tourism entrepreneurs. It was found that tourism promotion strategies, creative and combined, facilitate the achievement of the Sustainable Development Goals, highlighting as main contributions that the active participation of women in equal opportunities for leadership, allows the promotion of beneficial and sustainable tourism by creating Jobs and decent work, entrepreneurships creative and innovative that highlight cultural expressions, preserved to make cultural heritage visible and natural destinations. With the model, it is part of conceptualizing the ideas that arise by spontaneity to materialize them with cognitive acuity through conditioning aspects to transit of the semantic, historical and conceptual, to the systemic, cultural and sustainable of creative experiences.
Keywords: Creative tourism, Sustainable development, Gastronomic experience, Creative gastronomy, ElBulli model
Received: 2024-09-12 Accepted for publication: 2024-10-05 Published: 2024-12-30
RESUMEN
La industria del turismo creativo, prioriza los atributos culturales y tradicionales de los destinos, impactando en el desarrollo sustentable a partir de diversas actividades relacionadas con la gastronomía local. El objetivo es destacar los atributos tradicionales de la oferta de experiencias gastronómicas creativas y combinadas con el conocimiento cultural de lugares turísticos icónicos de Mazatlán Sinaloa, en México; utilizando el esquema de factores condicionantes, adaptables a un sistema de estrategias de promoción turística sustentable que compagine la oferta gastronómica local con los principios históricos tradicionales, culturales y sustentables. Con un enfoque metodológico cualitativo de tipo exploratorio y descriptivo, se aplicó el método de análisis sistemático y el método sapiens para el desarrollo del estudio de campo, implementando el modelo elBulli; partiendo de la observación, se empleó entrevista semiestructurada a 12 emprendedores de turismo creativo. Se encontró que las estrategias de promoción turística, creativa y combinada, facilitan el cumplimiento de los Objetivos del Desarrollo Sostenible, destacando como principales aportaciones que la participación activa de mujeres en igualdad de oportunidades de liderazgo, permite la promoción de un turismo beneficioso y sostenible al crear empleos y puestos de trabajo decentes, emprendimientos creativos e innovadores que destacan las expresiones culturales, preservadas para visibilizar el patrimonio cultural y natural de los destinos. Con el modelo, se parte de conceptualizar las ideas que surgen por espontaneidad para materializarlas con agudeza cognitiva mediante aspectos condicionantes para transitar de lo semántico, histórico y conceptual, a lo sistémico, cultural y sustentable de las experiencias creativas.
Palabras clave: Turismo creativo, Desarrollo sustentable, Experiencia
gastronómica, Gastronomía creativa, Modelo ElBulli.
Palabras clave
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