Exploring trajectories and tourist behavior using the entropy curve
Resumen
The purpose of this study is to develop a new method that allows calculating the characteristics of tourist paths, favoring the understanding of visitor behavior. Changes and complexities are considered between a first phase of quasi-random "search" of attractions and tourist sites to visit, and a second phase of direct access to places of interest in the territory. This method is based on the notion of entropy curve, where a low value corresponds to a direct and rapid access to the preselected or recently defined sites, and a high value corresponds to an almost random search for tourist sites showing a more erratic behavior of the tourist. The location in space and time of the high entropy parts of the tourist trajectory would allow making better decisions related to the management of tourism in a given territory.
Keywords: Trajectories, tourist behaviors, entropy curve, tourism management, decisions.
Resumen
El propósito de este estudio es desarrollar un nuevo método que permita calcular las características de los desplazamientos turísticos, favoreciendo la comprensión del comportamiento del visitante. Se consideran cambios y complejidades entre una primera fase de "búsqueda" cuasi-aleatoria de atractivos y sitios turísticos a visitar, y una segunda fase de acceso directo a lugares de interés del territorio. Este método se basa en la noción de curva de entropía, donde un valor bajo corresponde a un acceso directo y rápido a los sitios preseleccionados o recientemente definidos, y un valor alto corresponde a una búsqueda casi aleatoria de sitios turísticos que muestran un comportamiento más errático de los sitios turísticos. La ubicación en el espacio y el tiempo de las partes de alta entropía de la trayectoria turística permitiría tomar mejores decisiones relacionadas con la gestión del turismo en un territorio determinado.
Palabras clave: trajectorias, comportamiento turístico, gestión, decisiones.
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DOI: http://dx.doi.org/10.4067/S0718-235X2021000100027
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