Tourism and gastronomic offers as a product for the local development of the Chone canton, Ecuador
Resumen
The objective of the research is to design a gastronomic tourist circuit in the Chone Canton, in the province of Manabi, Ecuador. The methodology used to develop the circuit consists of four phases, which begins with the conduction of a market research, with the identification of the supply, demand and competition, obtaining an updated profile of potential customers. In the second phase of work, a situational analysis with an assessment of the tourist and Manabitian gastronomic attractions, in the canton, is carried out. The third phase of work includes the design and description of the gastronomic circuit, the pricing, control activities and monitoring. In the fourth phase different marketing strategies focused on positioning and distribution of the proposed circuit are proposed. Finally, the design and implementation of gastronomic tourist circuit in the Chone canton is a contribution to the enhancement of the values of the Manabitian typical food and a boost in strengthening tourism in the development of new destinations in Ecuador.
Keywords: tourist circuit; marketing; diagnosis, market research, gastronomic
RESUMEN
El trabajo tuvo como objetivo diseñar un circuito turístico gastronómico que contribuya al desarrollo local del cantón Chone, de la provincia de Manabí, Ecuador. La metodología empleada para el desarrollo del circuito, consta de cuatro fases, que inicia con un estudio de mercado, la identificación de la oferta, la demanda y la competencia, obteniéndose un perfil actualizado de los clientes potenciales. En la segunda fase del trabajo, se realiza un diagnóstico con la valoración de los atractivos turísticos y gastronómicos típicos manabitas en el cantón. La tercera fase del trabajo, comprende el diseño y descripción del circuito turístico gastronómico, el establecimiento del precio y actividades para el control y seguimiento del mismo. En la cuarta fase, la de comercialización se propone diferentes estrategias centradas en el posicionamiento y la distribución del circuito propuesto. Finalmente, el diseño e implementación del circuito turístico gastronómico en el cantón Chone constituye un aporte al realce de los valores
de la comida típica manabita y un impulso en el fortalecimiento de actividades turísticas en el desarrollo de nuevos destinos del Ecuador.
Palabras clave: Palabras clave: circuito turístico, comercialización, diagnóstico, estudio de mercado, gastronomía
Received: 2022-06-05 Accepted for publication: 2022-06-22 Published: 2022-06-30
Palabras clave
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