Naranjal: Strategic ecotourism destination for economic reactivation and post-pandemic security in Ecuador
Resumen
ABSTRACT
In the post-pandemic context, tourist destinations must adapt to the growing demand for natural, safe, and low-crowded places. In Ecuador, crime, overcrowding in traditional destinations, and poor planning hinder the competitiveness of areas like Naranjal, which has significant eco-tourism potential. However, this potential remains untapped due to inadequate infrastructure and promotion. This study analyzed Naranjal’s tourism supply and demand to identify its potential market. A qualitative and descriptive approach was employed through an action-research process, including data collection, bibliographic analysis, and surveys. Analytical-synthetic and inductive-deductive methods were used to assess the tourism system and current trends. Observations, probabilistic sampling, and triangulation ensured reliable results, revealing tourists’ preference for authentic, nature-focused experiences in secure and peaceful environments. The findings emphasize the urgency of improving the tourism system to position Naranjal as a safe ecotourism destination. Leveraging its natural resources for ecotourism could promote sustainable economic reactivation, offering visitors a secure and environmentally respectful experience.
Keywords: Ecotourism, security, Naranjal, supply and demand.
RESUMEN
En el contexto pospandemia, los destinos turísticos deben adaptarse a la creciente demanda de lugares naturales, seguros y poco concurridos. En Ecuador, la delincuencia, la superpoblación en los destinos tradicionales y la mala planificación obstaculizan la competitividad de zonas como Naranjal, que tiene un importante potencial ecoturístico. Sin embargo, este potencial sigue sin explotar debido a una infraestructura y promoción inadecuadas. Este estudio analizó la oferta y demanda turística de Naranjal para identificar su mercado potencial. Se empleó un enfoque cualitativo y descriptivo a través de un proceso de investigación-acción, que incluyó recolección de datos, análisis bibliográfico y encuestas. Se utilizaron métodos analítico-sintético e inductivo-deductivo para evaluar el sistema turístico y las tendencias actuales. Las observaciones, el muestreo probabilístico y la triangulación aseguraron resultados confiables, revelando la preferencia de los turistas por experiencias auténticas y centradas en la naturaleza en entornos seguros y pacíficos. Los hallazgos enfatizan la urgencia de mejorar el sistema turístico para posicionar a Naranjal como un destino ecoturístico seguro. Aprovechar sus recursos naturales para el ecoturismo podría promover una reactivación económica sostenible, ofreciendo a los visitantes una experiencia segura y respetuosa con el medio ambiente.
Palabras clave: Ecoturismo, seguridad, Naranjal, oferta y demanda
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DOI: http://dx.doi.org/10.4067/s0718-235x2025000100002
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